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Catalyst Tech Leaders Program


The IE-Berkeley (CTL) Program is for business leaders who want to understand emerging technology implications, develop strategic plans, connect with tech ventures/suppliers, and prepare themselves to lead business innovation. 


  • Technology Trends: Understand advancements and implications in AI, data, virtual assets, web 3, Metaverse, Clean Tech, and Bio Convergence.

  • Learn to lead innovation-related projects with success. Develop yourself and coach your team for the innovation mindset and behaviors needed to succeed in transformative initiatives.

  • Participate in open innovation to connect with high-profile ventures, suppliers, and potential partners.

  • Integrative, real-life project to accelerate from concept to results, including process, supplier/partner ecosystem, and innovation leadership practice, with direct advising from the IE Dean & Berkeley SCET Founding Director.


  • Faculty Lead, Ikhlaq Sidhu, Dean and Professor SciTech, IE, Former Berkeley

  • See additional faculty below

Program Format:

Kick off: November

At  Silicon Valley at UC Berkeley to understand emerging technology trends.

Blended Hybrid Program:

Six Sessions, including the Graduation event in Madrid. Every two weeks, 1/2 day, Thursday afternoons. Sessions are online with a Graduation and Closing Session in Madrid.

Innovation Leadership

Nov. 23rd, 2023

  • Tech Primer 1: ML Basics, Recommendation, Prediction

  • Project and ideation with communication and value proposition

Adaption and Text AI

Dec. 14th, 2023

  • Tech Primer 2: NLP, Chat GPT, and LLMs

  • Case Netflix: Key Concepts: Transitions from detecting business models to operations. Use of measurements and quantitative technology.

  • Design Principles

  • Catalyst Guest Case/Exercise

  • Project: Choose Teams. Assign low-tech demo

Product Management and Web/AI/Metaverse

Jan 11th, 2024

  • Tech Primer: Metaverse and Web Interfaces

  • Medtronic Case with aggregate planning vs. agile execution

  • Catalyst Guest case/exercise - NFT

  • Project User feedback and adaptation

Core Competence and Data Business Models

Jan. 25th, 2024

  • Data Business Models w exercise

  • Zappos Case includes a discussion of developing adjacent opportunities

  • Catalyst Guest and exercise - Robotics

  • Project: Venture/supplier research

How to Measure Anything and Science Technology

Feb. 8th, 2024

  • Tech primer: Reinforcement learning and robotics

  • Catalyst Guest case/exercise - bio/energy

  • Project: Low Tech Demo 2.0 and strategy

Graduation In Madrid

Feb. 22-24th, 2024

  • Catalyst Speaker and Exercise

  • Project presentation with innovation leadership aspects

  • Final lecture

  • Presentation of Certifications

About the Week in Silicon Valley - UC Berkeley


IE Madrid Eur. 18,000

Want to know more?

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